Washington Warthogs

Professor: Joe Bosack

Sports Branding | Brand Identity | Logo Design | Uniform Design | Merchandise Design

The brand identity aims to project strength, resilience, and intimidation, building a powerful connection with the team’s heritage. The Warthog logo will be designed to embody a fierce, menacing appearance, much like the Eagles’ and Jaguars’ logos in the NFL, symbolizing toughness and competitiveness. The visual identity will serve to achieve the following objectives: restore pride in the team’s name, build confidence in the brand, instill fear and respect in rivals.

Influence

I wanted to design the warthog logo to have a menacing and fierce appearance, similar to how the Eagles' bird and the Jaguars' logos in the NFL project strength and intimidation. The goal is to create a powerful visual identity that reflects the team's toughness and competitiveness.

Sketches

Sketches ranges from a hairless to a hog with fiery hair. As well as closed to open mouth with more focus on the tusks.

Color Palette and Textures

I kept true to the original Washington team's colors. However, I added an army green to go with the military influence that DC has, as well as darker tones of the original colors to add dimension. Rather than relying on black, I added a darker purple to help add variety
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